Looking to the future I wonder if you have a vision of Rostrum in 10 year's time?

2020 and 2021 have brought about many changes in both our workplace and home life. Being a home school Nanna using the many, many online apps provided by the school has given me a jolt to think about how Rostrum must prepare for the future. 

Our challenge is to respond to the change in the business environment and to remain useful to our community.

We also have some plans around our public profile kicking off in 2021......

Membership strategyIt's easy to have first thoughts about technology and where this may go. All my community Boards and Committees have moved into the online meeting space and Rostrum made significant inroads into this space last year.

I believe we have a bigger challenge. We need to focus on the growth of Rostrum through increased recognition of Rostrum in the general community. Robert Pearce from SA Rostrum raised several interesting issues at our recent meeting and I want to reinforce both these and the West Australian "Just Bring One" campaign.

The recent Australian Rostrum Council meeting endorsed our 2021 plan based on three pillars of which the newest one is marketing. We are looking for members with marketing experience to join our marketing Working Group. Please contact either David Price (This email address is being protected from spambots. You need JavaScript enabled to view it.) or me (This email address is being protected from spambots. You need JavaScript enabled to view it.) if you have any current or past Rostrum club members who may be able to help. 

2021 targets

Club executives prick up your ears! 

As Club executive you have a vital role to play in the life and growth of your club. You are a member of your local community and this is a strength of the clubs.

 

New Members

To have a great club you need to where your future members will come from. You need to make yourself known in this community. Members such as Eddie in a regional club,  Michael in academia and Clyde in a metropolitan club regularly share newspaper articles, Facebook posts and club achievements. Their pride in Rostrum is evident and their community knows how Rostrum can build confidence and skills. Local councils have community lists, libraries have noticeboards. Share your successful ideas with me via This email address is being protected from spambots. You need JavaScript enabled to view it.

Current Members

Listen carefully to input from your members and be aware of what Rostrum has to offer to assist them with their goals. Liaise with your training officer to keep your club program fresh and valuable.  Use your wider Rostrum community to assist your members with their personal or professional needs.

Be proactive

Measure success for your club using the data available to you.

  1. Review your membership numbers each month and respond to what you see.

Review membership

  1. Find out why visitors and new members are with your club.

Why have members joined

At last year’s National Conference Carolyn Crawford presented a workshop on growing Rostrum looking at:

  1. the benefits for the organisation and for the community.
  2. ideas for making this happen
  3. the importance of personal networking.

I have attached the slides from the workshop. We compiled a great list of benefits of joining Rostrum and ways to present this to your network. We put together a couple of great examples of quick ways to explain Rostrum:

Screen Shot 2021 07 13 at 10.54.52 amMembers are the key to our survival. My dream is to see all clubs aim for a 20% increase in the next 6 months.


Jenny Blain

President Australian Rostrum Council

 

 


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